Morrison Coffee Company

San Antonio, Texas coffee roaster active through January 1917, when Hoffmann-Hayman acquired the firm’s roasting plant, stock, brands, blends, and good-will. The acquisition Announcement (28 January 1917 San Antonio Express) lists the five surviving Morrison brands explicitly: WESCO, MISA, BRONCHO, TEXCO, and JUANITA — plus the various bulk blends Morrison had been selling. Roasters John Green and Johnnie Morrison stayed on after the deal as Hoffmann-Hayman roasters/blenders. Sales territories were divided: Paul Rochs continued his existing route (except I. & G. N. to Laredo); M. R. Perron covered Brownsville–Kingsville–Corpus Christi and the I. & G. N.–Laredo line.

Pre-acquisition documentation on this site spans 1912–1916 wholesale market columns (sugar-and-coffee retailer-price blocks listing Morrison brands at specific pack-and-price), the December 1915 Manufacturers’ Club Wilson wedding-gift donation (“one can Wesco coffee”), the March 1916 Wesco/Misa price-correction notice, and the December 1914 “1914 Morrison Coffee” multi-package display.

The 1914 display image also names Harvest Jubilee Coffee, Pride of the Ranch (a Juanita variant), and Club Chocolate as additional Morrison-era San Antonio lines beyond the five named in the 1917 acquisition.

Open questions

  • Morrison’s founding year (pre-1912 at minimum, but earliest documentary attestation on this site is 1912)
  • The Pride of the Ranch / Juanita relationship — same brand, sub-brand, or variant labeling?
  • What happened to Harvest Jubilee and Club Chocolate after the 1917 acquisition?
  • Who were the Morrison principals — the John Green / Johnnie Morrison name pair suggests a Morrison family connection

See also