H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

Paul A. Rochs

Hoffmann-Hayman coffee salesman and (by 1934) sales manager. Also rendered as Paul Rochs in 1923 copy.

1917: Named in the Morrison Coffee acquisition Announcement as continuing his existing sales territory under H&H, except for the I. & G. N.–Laredo line (which went to M. R. Perron). The 1917 reference identifies him as a Morrison-era veteran being retained for territory continuity.

1923: San Antonio Light employee profile — at this date had been eleven years with the firm, placing his start date around 1912 (i.e., he joined Hoffmann-Hayman at or near the merger).

1934: Listed as sales manager on the October 1934 anniversary officer list.

Open questions

  • Full vitals, San Antonio directory citations
  • Whether Rochs continued past 1934 (the project hasn’t surfaced post-1934 attestations)
  • The five-year gap between his 1917 Morrison-acquisition retention and the 1923 profile’s “eleven years with the firm” — does the 11-year count include Morrison time?

See also