Masterful Flavor — Master Chef Coffee drip grind ad with Instant teaser, San Antonio Light, 25 October 1956
Large display ad for H and H Master Chef Coffee — Drip Grind with the headline “Masterful Flavor.” Available in Regular, Drip and Pulverized Grinds. The tin art shows the Master Chef figure in chef’s hat with steam cup. Footer: “Have you tried NEW INSTANT Master Chef Coffee? Product of H and H Coffee Company.”
This is among the earliest Newspapers.com-documented ads showing Master Chef Instant Coffee announced as a new product — consistent with the November 1957 launch-era documentation already in the primary record. The “NEW INSTANT” teaser in October 1956 may indicate an earlier soft introduction than the 1957 full launch campaign.
Transcription
Masterful Flavor
AVAILABLE IN REGULAR, DRIP and PULVERIZED GRINDS
DRIP GRIND
H AND H Master Chef COFFEE
Have you tried NEW INSTANT Master Chef Coffee?
Product of H and H Coffee Company
Source
- “Masterful Flavor — Master Chef Coffee,” San Antonio Light (San Antonio, Tex.), 25 Oct 1956, p. 36, Newspapers.com, https://www.newspapers.com/image/1260087487/ (accessed 19 May 2026).
- Archived export:
/assets/pdfs/1956-10-25-san-antonio-light-master-chef-masterful-flavor-ad.pdf.
