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Full-column display ad for H and H Blend — vertical banner with steaming cups, headline on judging coffee by cup flavor, one-pound tin illustration, Hoffmann-Hayman footer and WOAI schedule

January 1932 San Antonio Light placement for H and H on page 25: flavor-forward copy, one-pound tin art with Hoffmann-Hayman San Antonio line, “We roast it — others praise it,” and a WOAI tune-in line — a compact snapshot of how the brand pitched cup quality and local roasting between the wider “days fresher” campaigns later that spring.

The Real Way to JUDGE COFFEE
“Taste It in the Cup”
It Is “FLAVOR” Alone
That Causes San Antonians
to Prefer
H AND H
Coffee
over all other brands
solely because
IT TASTES Better

You drink Coffee
only for the flavor
in the cup!

ONE POUND
NET WEIGHT
H AND H BLEND
Coffee
MEDIUM GROUND
ROASTED AND PACKED BY
HOFFMANN-HAYMAN
COFFEE CO.
SAN ANTONIO, TEXAS.
PURE COFFEE

You buy coffee for its flavor in the cup. You cannot taste a tricky can or a fancy label. It’s coffee flavor you like and coffee flavor you want. Two things determine this flavor. (1.) The quality of the green coffee bean, and (2.) the care, precision and experience with which it is roasted. We select only the finest Central and South American coffees for H and H and then delicately and scientifically roast them to produce the famous H and H flavor….the taste that you enjoy in the cup. Coffee claims are idle talk. Only the flavor in the cup really counts. That’s why we say: Buy a pound of H and H Coffee from your grocer. Make it the way you like your coffee made…and TASTE THE DIFFERENCE IN THE CUP. (Or your grocer will refund the full purchase price.) HOFFMANN-HAYMAN COFFEE COMPANY
COFFEE ROASTERS SINCE 1898,
IN SAN ANTONIO
“We roast It - others praise It”
Tune in Every Tuesday
at 7:15 P. M.
WOAI
The famous H and H slogan holds a message for every lover of good coffee. It denotes the importance of the ROASTING PROCESS. Even the finest coffee bean is flavorless ‘til it’s roasted, and the flavor of the finest bean can be ruined by improper roasting. H and H as we as we roast it as we roasting H and H as we as we produce a flavor that “Tastes Better”

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