H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

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San Antonio Light "Business Profiles" by Travis Holmes — Jim Hasslocher, owner of Jim's Coffee Shop at Broadway and Loop 410, with Coffee Brewing Institute "Golden Cup" award plaque; coffee shop serves Master Chef Coffee from Hoffmann-Hayman — 1 September 1963, p. 19

“Business Profiles” column by Travis Holmes in the San Antonio Light of Sunday, 1 September 1963 on Jim Hasslocher, owner of Jim’s Coffee Shop at Broadway and Loop 410, who has been awarded the Coffee Brewing Institute’s “Golden Cup” wall plaque “designed to encourage the production and service of the finest coffee possible in public feeding establishments throughout the country.” A portrait of Hasslocher in a bow tie sits below the text.

The project value is the closing sentence — “Jim’s Coffee Shop serves Master Chef coffee, a product of Hoffmann-Hayman Coffee Co., San Antonio.” Three takeaways:

  1. Master Chef Coffee is still being publicly attributed to Hoffmann-Hayman Coffee Co. in September 1963 — even though the firm had been sold to Continental Coffee of Chicago in 1962. The “Hoffmann-Hayman” name remained the public-facing brand identity for Master Chef into the post-sale era. (Compare the 20 October 1963 SA Light Continental Food Products portrait, which makes Continental ownership explicit just six weeks later.)
  2. Jim Hasslocher — later best known as the founder of the Frontier Enterprises Jim’s Restaurants chain — was a Master Chef account in 1963 at the original Broadway-at-Loop-410 location.
  3. The Coffee Brewing Institute “Golden Cup” program was awarding plaques to San Antonio operators in 1963 — useful for industry-history research on coffee quality standards in the period.

Transcription

Business Profiles

By TRAVIS HOLMES

Jim’s Coffee Shop, Broadway at Loop 410, has been awarded the “Golden Cup” award by the Coffee Brewing Institute. The “Golden Cup” award wall plaque has been presented to Jim Hasslocher, owner.

The award is designed to encourage the production and service of the finest coffee possible in public feeding establishments throughout the country.

Jim’s Coffee Shop serves Master Chef coffee, a product of Hoffmann-Hayman Coffee Co., San Antonio.

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