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Grocer-ad price-listing column showing Master Chef Coffee at 65¢ alongside Maryland Club and Chase & Sanborn — San Antonio Express-News, 19 March 1963, p. 34

Narrow grocer-ad price-listing excerpt from the San Antonio Express-News of Tuesday, 19 March 1963 with Master Chef Coffee priced at 65¢ for a 1-lb can (drip or regular) — exactly at parity with Maryland Club’s 1-lb can, and a 2¢ tier above the 63¢ price point documented in the 31 Jan 1962 grocer ad (HH-CLIP-1962-0002) and 28 June 1962 SA Light ad (HH-CLIP-1962-0004). The price increase across 14 months brackets the 1962 Continental Coffee acquisition of Hoffmann-Hayman: Master Chef was sold at 63¢ before the sale and at 65¢ by March 1963 under Continental’s ownership.

The originating grocer’s name is not visible in this crop (the columns visible are alphabetically near “Master” and “Maryland” — the rest of the ad would identify the retailer). The floral and kingfisher illustrations along the right margin suggest a larger themed grocer display.

Transcription

     
MASTER CHEF COFFEE DRIP OR REG. LB. CAN 65¢
MARYLAND CLUB COFFEE 2-LB. CAN $1.29
  LB. CAN 65¢
CHASE & SANBORN COFFEE INSTANT, 20¢ OFF 6-OZ. JAR 79¢
MARYLAND CLUB COFFEE INSTANT 6-OZ. JAR 99¢

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