H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

2 minute read

Master Chef Coffee "GENERATION TO GENERATION" Hoffman-Hayman display ad with Gus P. Menger (Chairman of the Board / Dean of Coffee Roasters) and Albert G. Menger (President) examining green coffee beans — San Antonio Express-News, 19 April 1962, p. 20

Full-bleed Master Chef Coffee display ad from the San Antonio Express-News of Thursday, 19 April 1962 featuring a striking dual portrait of Gus P. Menger, Chairman of the Board — Dean of Coffee Roasters, and Albert G. Menger, President, both examining green coffee beans. The “Generation to Generation” framing is the formal house-ad expression of the chairman-and-president father-and-son leadership pairing that Hoffman-Hayman maintained from 1960 (Albert’s promotion to president) until the 1962 sale to Continental Coffee of Chicago — making this clip a primary-source portrait at the precise period when the family-leadership era was about to end.

Significance:

  • “Dean of Coffee Roasters” title for Gus P. Menger is anchored to a Hoffman-Hayman house ad in April 1962 (rather than only the 1959 Southern Coffee Roasters Association award press) — the title was officially adopted into corporate copy.
  • Master Chef Instant Coffee is visible in the lower-right SKU still life as an in-market 1962 product alongside the regular and 2-lb vacuum cans.
  • Continues the “trading stamps of your choice” in-can certificate program first publicly announced in late August 1961 (HH-CLIP-1961-0005 through HH-CLIP-1961-0008) — still a featured selling point eight months later.
  • Bean-blend boilerplate matches the 25 Oct 1961 SA Express-News Trade Fair caption (HH-CLIP-1961-0007): “as many as seven different types of coffee.”

Transcription

Mr. Gus P. Menger, Chairman of the Board—Dean of Coffee Roasters, and Mr. Albert G. Menger, President

GENERATION TO GENERATION …

… the fine art of Coffee Roasting continues at Master Chef. The careful selection of finest pure coffees from around the world; the unique blending of as many as seven different types of coffee for full flavor and aroma; the precise roasting for “locked-in” flavor … all these are yours in Master Chef Coffee.

Master Chef is selected, blended and roasted to bring you only finest 100% PURE coffee. And, you receive extra trading stamps, the stamps of your choice, with every pound of vacuum packed Master Chef you buy … Brew this perfect blend for family or friend and … The Master Chef is YOU.

(SKU still life: Master Chef Coffee 1-lb vacuum can, Master Chef Instant Coffee jar, Master Chef Coffee 2-lb vacuum can.)

PRODUCT OF HOFFMAN-HAYMAN COFFEE COMPANY, SAN ANTONIO, TEXAS

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