Master Chef Coffee — Continental Food Products transition ad crop, San Antonio Light, 20 Oct 1963

Typography crop isolating the Master Chef COFFEE display headline from the 20 October 1963 San Antonio Light ad — the same heavy serif “Master Chef” lockup paired with a slab-serif “COFFEE” that anchored the brand through the late H&H / early Continental era. This is the brand mark as it appeared at the moment Master Chef Coffee was being marketed as part of Continental Food Products’ “full line” out of 601 Delaware St., documenting visual continuity of the Master Chef identity across the Hoffmann-Hayman → Continental transition.

Transcription

Master Chef COFFEE

Source

• See Master Chef Coffee and Continental Food Products — San Antonio Light, 20 October 1963 for full context.