Texas Girl Coffee logo lockup — branding crop, San Antonio Light, 20 Oct 1933
Tight crop on the Texas Girl Coffee master logo lockup from the launch ad: a small “AN H AND H PRODUCT” tag arched above an oval cameo portrait of the Texas Girl figure (head-and-shoulders, hat), then the brand name set in large condensed display caps — “TEXAS GIRL” stacked over “Coffee” in italic script — with the slogan “We roast it. Others praise it.” beneath. The footer rule reads “FRESH ROASTED AND PACKED IN SAN ANTONIO BY HOFFMANN-HAYMAN COFFEE CO.”
This is the canonical Texas Girl wordmark + cameo lockup at the moment of brand introduction (20 October 1933), establishing the visual system Hoffmann-Hayman would reuse on bag art, newspaper ads, and trade announcements for the rest of the decade. The endorsement chain — Texas Girl personality on top, H and H house mark as the certifying parent — sets up how the company positioned every later sub-brand under the Hoffmann-Hayman roaster authority.
Transcription
AN H AND H PRODUCT
TEXAS GIRL
Coffee“We roast it. Others praise it.”
FRESH ROASTED AND PACKED IN SAN ANTONIO BY
HOFFMANN-HAYMAN COFFEE CO.
Source
- See Texas Girl Coffee — guaranteed introductory offer (San Antonio Light, 20 Oct 1933) for full context.
