Hoffmann-Hayman trucks and factory photo — branding crop, Express-News, 27 Mar 1933

A press photograph by Harvey Patteson showing two Hoffmann-Hayman Coffee Co. panel delivery trucks angled in front of the company’s white-painted Delaware Street plant. The driver doors carry round “H&H” monogram emblems, the second truck’s quarter panel reads “H. & H.” beside the windshield, and the factory facade carries large display lettering “HOFFMANN-HAYMAN COFFEE CO.” across the parapet. Three salesmen pose between the trucks; the cutline names them as Bill Wilkins, Dave Crow, and Joe Kraus.

The frame is a rare 1933 brand-asset capture combining three identity elements in one image: the factory wall wordmark, the fleet livery (circular H&H badge on cab doors), and the uniformed sales force that delivered to downtown San Antonio hotels, restaurants, and cafes. Coming just months after the Delaware Street plant’s completion, it documents what the firm wanted the trade to see: a modern building, branded vehicles, and a permanent on-the-street presence under the “We roast it, others praise it” banner.

Transcription

HOFFMANN-HAYMAN COFFEE CO.

H&H · H. & H.

[Cutline:] Photo shows two of the Hoffmann-Hayman Coffee Company’s delivery trucks which serve the restaurant and hotel trade in downtown San Antonio. The salesmen grouped in the foreground are, left to right: Bill Wilkins, Dave Crow and Joe Kraus.

—Photo by Harvey Patteson.

Source

• See Beer, or No Beer—We’ll Still Have Coffee — Express-News, 27 Mar 1933 for full context.