H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

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Tight crop on the H and H Coffee wing banner — slab-serif "H AND H" on the left wing, "COFFEE" on the right wing, with a central oval medallion framing a small "H H COFFEE" tin, 21 Jan 1925 Express-News

A wide horizontal banner lifted from the “Romance of Coffee” ad. Two ragged-edge wing panels flank a central oval medallion: the left wing reads “H AND H” in heavy slab-serif display caps, the right wing reads “COFFEE” in the matching face. The oval medallion at center frames a small line illustration of an H H Coffee tin — a tall round can with the “H H / COFFEE” label reversed on the wrap. The top edge of each wing is finished with vertical pinstripe shading.

For Hoffmann-Hayman brand history this banner is a useful logotype lockup variant: rather than stacking the wordmark vertically as the 1919 Express ad does, this 1925 treatment spreads “H AND H” and “COFFEE” horizontally on either side of a medallion-framed tin — a layout that reads more like a brand crest than a column heading. It documents how the H and H mark was being dressed up for the “Romance of Coffee” feature ads of the mid-1920s.

Transcription

H AND H · COFFEE

H H
COFFEE

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