1 minute read

Tight crop on the cooperative ad illustration — twelve-story City National Bank building on the left, towering H and H Blend Coffee one-pound round tin rising on the right above scrolling clouds, with the Hoffmann-Hayman slug on the can wrap, 16 Dec 1924 Express-News

The crop captures the ad’s central pictorial conceit: at the left, a detailed line drawing of the twelve-story City National Bank building rises from a street corner; at the right and slightly behind it, a giant H and H Blend Coffee round tin stands at the building’s scale, wreathed in scrolling clouds. The tin’s wrap reads “ONE POUND · NET WEIGHT / H and H / BLEND / COFFEE / MEDIUM GROUND / ROASTED AND PACKED BY / HOFFMANN-HAYMAN / COFFEE CO. / SAN ANTONIO, TEX.” The two motifs share a single horizon, presenting the can as architecturally equal to the city’s signature bank tower.

For Hoffmann-Hayman brand history this is the most ambitious 1924 brand image the archive holds: it pairs the round tin with a civic-skyline reference as a way of arguing scale, permanence, and partnership with San Antonio finance. The crop is also a rare instance where the tin is rendered at near-architectural scale — useful for tracing how Hoffmann-Hayman projected the H and H Blend label as a municipal-grade institution rather than just a grocery item.

Transcription

ONE POUND · NET WEIGHT
H and H
BLEND
COFFEE
MEDIUM GROUND
ROASTED AND PACKED BY
HOFFMANN-HAYMAN
COFFEE CO.
SAN ANTONIO, TEX.

Source