What Every Housewife Should Know About Buying Coffee — H and H New Special Roast, The News, 27 February 1942
Tall column display ad headlined “What Every Housewife Should Know About Buying Coffee!” promoting H AND H’s New Special Roast — “8 Extra Tablespoonfuls Per Pound / Saves 10% to 20%.” Body copy pitches H&H as “the smart way to buy coffee” with double economy: more cups per pound plus rich flavor that goes further. The ad shows the H and H Family Size vacuum can (28-oz equivalent to most 2-lb cans) with the H&H wordmark and “COFFEE” footer.
The wartime economy pitch — double savings through yield — is consistent with the October 1941 New Special Roast launch ad in the San Antonio Light. By February 1942 the U.S. was at war; coffee rationing would come later in 1942, adding urgency to the economy messaging.
Transcription
What Every Housewife Should Know About Buying COFFEE!
8 EXTRA Tablespoonfuls PER POUND SAVES 10% to 20% with H and H’s Special Roast
IT’S THE SMART WAY to buy coffee! For like magic, you get 10% more coffee per pound! And it’s coffee with a magic, double richness of flavor men prefer! So every tablespoonful goes further. Double economy! Save like magic. Buy H and H New Special Roast today!
PAY 18% to 20% LESS FOR FAMILY SIZE VACUUM CAN CONTAINS as much coffee as most 2 lb. cans.
NEW SPECIAL ROAST H AND H COFFEE
Source
- “What Every Housewife Should Know About Buying Coffee,” The News (San Antonio, Tex.), 27 Feb 1942, p. 34, Newspapers.com, https://www.newspapers.com/image/1266370546/ (accessed 19 May 2026).
- Archived export:
/assets/pdfs/1942-02-27-the-news-h-and-h-new-special-roast-housewife-ad.pdf.
