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Full-page wartime display ad introducing the concept of the H AND H “Flav-O-Tainer” to housewives: “Pick This Package To Get Coffee That’s Vacuum Fresh!” The Flav-O-Tainer is positioned as a paper bag that performs like a vacuum can — heat-sealed cellophane inner lining makes it “Air-Tight! Water-Proof!” — protecting the “superb blend of South and Central American coffees.” A coupon and offer list is advertised inside the package.

Tagline: “This New H AND H ‘Flav-O-Tainer’ — Looks Like Most Ordinary Coffee Bags, But It’s Like A Vacuum Can — Air Tight!”

Transcription

PICK THIS PACKAGE To Get COFFEE That’s VACUUM FRESH!

THIS NEW H AND H “FLAV-O-TAINER”

Looks Like Most Ordinary Coffee Bags, But It’s Like A Vacuum Can—Air Tight!

HEAT SEALED CELLO-PHANE INNER LINING

OFFER LIST & COUPON INSIDE

Protects The Rich Flavor of

H AND H COFFEE!

PICK THIS PACKAGE when you buy coffee—and know you’re getting coffee that’s vacuum fresh! For unlike ordinary paper bags in which most coffees are packed, this exclusive H and H Flav-O-Tainer is Air-Tight! Waterproof! Thus the rich, roaster-fresh flavor of H and H’s superb blend of South and Central American coffees is protected for you! So to make coffee with the rich flavor and aroma men like best—pick this package today: H and H’s Flav-O-Tainer!

VACUUM FRESHNESS H AND H ROASTER FRESH DRIP GRIND COFFEE

H AND H COFFEE

Source

  • “Pick This Package To Get Coffee That’s Vacuum Fresh,” The News (San Antonio, Tex.), 9 Jul 1943, p. 28, Newspapers.com, https://www.newspapers.com/image/1275885621/ (accessed 19 May 2026).
  • Archived export: /assets/pdfs/1943-07-09-the-news-h-and-h-flav-o-tainer-pick-this-package.pdf.