Why this bag is like this vacuum can — H and H Flav-O-Tainer ad, The News, 30 April 1943

Spring 1943 News creative walks shoppers through the bag-for-can substitution: the Flav-O-Tainer illustrated beside a classic H and H vacuum-packed drip grind tin, with copy on cellophane lining, heat sealing, and using a coffee stamp to buy the freshest pack. Earlier December 1942 Flav-O-Tainer retail art from the same paper is here; the July 1943 ration-stamp execution is here.
WHY THIS “BAG” -HANDH’s Exclusive “FLAV-O-TAINER” Is Like This Vacuum Can….
The Way It Keeps H AND H COFFEE VACUUM-FRESH!
PROTECTS ITS RICH FLAVOR
THIS AMAZING NEW package is like a vacuum can—the way it keeps H and H roaster-fresh! Exclusive with H and H, this Flav-O-Tainer has an extra heavy inner seal — of special cellophane. After this package is filled automatically with freshly roasted, aromatic H and H Coffee—the cellophane lining is heat sealed, under vacuum methods. That’s why this Flav-O-Tainer is air tight, water proof! See for yourself how much better it is to get coffee that’s vacuum-fresh! Ask your grocer for H and H Coffee—in the new Flav-O-Tainer package.
GIFT OFFER LIST AND COUPON INSIDE
VACUUM
FRESHNESS
H AND H
ROASTER FRESH
DRIP GRIND
COFFEE
DRIP GRIND
H AND H
HIGH GRADE
VACUUM PACKED
COFFEE
No More Vacuum Cans But “Flav-O-Tainer” Takes Their Place!
WHEN you use your precious coffee stamp —why not get the freshest coffee! Get H and H! Tastes richer. Goes farther— because it’s kept vacuum fresh, always!
H AND H COFFEE
Source
- The News (San Antonio, Tex.), 30 April 1943, p. 28, Newspapers.com, https://www.newspapers.com/image/1275307606/ (accessed 3 May 2026).
- Archived export:
/assets/pdfs/1943-04-30-the-news-h-and-h-flav-o-tainer-ad.pdf.