H and H advertisement — Corpus Christi Caller-Times, 8 July 1954

8 July 1954 Corpus Christi Caller-Times (Thursday) — short news brief announcing Jav-O, a new Hoffmann-Hayman coffee mixture launched in mid-1954 as a value-tier all-purpose grind. G. P. Menger (then president of H&H Coffee Co.) describes the product as a blend of high-grade coffees with a “neutral, healthful ingredient” — period trade language for a coffee extender. The 35¢/lb savings claim positions Jav-O squarely against the postwar coffee-price ceiling. Mid-summer placement in the 1954 Caller-Times group with September p. 37 and December p. 30 — the December piece prices a 1-lb package at 69¢.

NEW COFFEE MIXTURE—The Hoffmann-Hayman Coffee Co. of San Antonio has a new coffee mixture, Jav-O, which it says will save the housewife up to 35 cents a pound. The new blend, an all-purpose grind suitable for all methods of coffee brewing, is described by G. P. Menger, president of the H&H Coffee Co., as “a blend of the highest grade coffees with a neutral, healthful ingredient that protects the flavor and aroma of the fine coffees in Jav-O.”

Source

• Corpus Christi Caller-Times (Corpus Christi, Tex.), 8 July 1954. Page not marked on the project scan; add locator when known.
• Project scan: Newspaper Clippings (The_Corpus_Christi_Caller_Times_Thu__Jul_8__1954_.jpg).