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Solo-Serve display ad endorsing H and H Crystalvac Coffee — San Antonio Light, 2 May 1934, p. 29

Solo-Serve grocery display ad in the San Antonio Light of Wednesday, 2 May 1934 endorsing H and H Coffee Vacuum Packed in the famous H and H Crystalvac Container as “sold and recommended by SOLO-SERVE.” The hero image is a single 1-lb. H and H Blend Coffee Crystalvac jar with the HOFFMANN-HAYMAN COFFEE CO. SAN ANTONIO, TEXAS attribution.

This is the cleanest dated third-party retailer endorsement of the H and H Crystalvac SKU in the project corpus to date. The body copy emphasizes the roasting process, the “South’s newest and most modern coffee roasting plant” (a reference to the late-1932 West Houston Street plant), and the freshness-preservation function of the Crystalvac vacuum jar. The call-to-action is a destination-shopping invitation: “Visit the Special Display of H and H Quality Products” at the Solo-Serve store at 116-128 Soledad St. in downtown San Antonio.

Transcription

H AND H Coffee

Vacuum Packed in the famous H and H Crystalvac Container

is sold and recommended by

SOLO-SERVE

The famous H and H blend of finest coffees is roasted by the exclusive H and H roasting process in the South’s newest and most modern coffee roasting plant, then rushed to you, vacuum packed in the Crystalvac container, that keeps it at the peak of its freshness and flavor.

Visit the Special Display of H and H Quality Products

Solo-Serve

116-128 SOLEDAD ST.

(Hero image: 1-lb. H and H Blend Coffee Crystalvac jar with “VACUUM PACKED” and “STEEL CUT” descriptors, attribution HOFFMANN-HAYMAN COFFEE CO. SAN ANTONIO, TEXAS.)

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