H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

2 minute read

Vertical display advertisement — headline on fresh coffee, body copy on local roasting, roster of San Antonio coffee firms including Hoffmann-Hayman H and H

This 25 March 1932 San Antonio Light display ad (page 29) is a cooperative “fresh coffee” message shared by several local roasters. It pitches locally blended and roasted coffee delivered fresh, and closes with a lineup of firms and brands — including Hoffmann-Hayman Coffee Co., roasters of H and H, alongside other San Antonio names. The clip is useful for seeing H and H positioned in the same city-wide freshness campaign as competitors, not as a solo placement.

Let’s settle this question about FRESH COFFEE once and for all

For months we have been faced with staggering claims about fresh coffee. In the newspapers. over the radio. on the bulletin boards… we see new packages appearing and new claims for coffee freshness!

Science has definitely proven … and every coffee roaster agrees … that coffee flavor is at its highest peak immediately after it is taken from the roaster. Time does not improve the flavor of coffee—the longer a can of coffee remains on the roaster’s shelf, the more it flavor deteriorates! You can be sure of full flavored, fresh coffee, only when you purchase it immediately after it is removed from the roaster and is packed into its sealed package.

Mrs. Haverswife… there is only one way that you are sure that you are securing FRESH, FULLY, PLATYRED coffee in San Antonio. Purchase any of the coffees listed below… coffees that are blended and roasted right here in San Antonio… blended and roasted in the world’s finest coffee beans and delivered FRESH each day to your favorite grocer.

The roasters of the coffees listed below serve you doubly. Not only do they offer you coffees that are DAYS FRESH… but they are San Antonio firms who now taxes here, aid in building schools, churches, libraries and playgrounds for you and your children. They actually support over 800 San Antonians.

This campaign is being sponsored by the roasters of the coffees listed below, for the purpose of telling San Antonians that their coffees are…

DAYS FRESHER TUCKER COFFEE CO. Roasters of AVIATION EHRMANN & TEA CO. Roasters of RED BIRD THOMS, VANN, Roasters of MANHATTAN HOFFMANN-HAYMAN COFFEE CO. Roasters of H AND H SAN ANTONIO COFFEE CO. Roasters of ALL GOLD

These Coffees are delivered to your grocer—freshly roasted Every Day

Source

  • “1932 Fresh Coffee Ad,” San Antonio Light (San Antonio, Tex.), 25 March 1932, p. 29, Newspapers.com, https://www.newspapers.com/image/1260164530/ (accessed 2 May 2026).
  • Archived export: /assets/pdfs/1932-03-25-san-antonio-light-fresh-coffee-ad.pdf.

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