H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

2 minute read

San Antonio Express on Thu Nov 7, 1957

A San Antonio Express Master Chef Coffee display ad on Thursday, 7 November 1957 built around the “BIG D in FLAVOR!” campaign hook — a punning Texas-trade tagline tying the brand’s “Big Difference” body copy to the “BIG D” Dallas-shorthand it visually evokes. The page features a coffee-cup-with-rose-saucer hero illustration, the Master Chef Coffee DRIP GRIND can callout (with the 3 GRINDS / 4 SIZES spec block — Regular, Drip, Pulverized × 1, 2, 3 pound vacuum cans), a Master Chef Instant Coffee call-out (2-oz and 6-oz jars), and a “SPECIAL OFFER!” percolator promotion: SAVE $5.75 on a $12.00 5-cup electric percolator by mailing one unwinding strip from Master Chef Coffee plus $6.25 cash to Box 100, West Bend, Wisconsin. Footer: HOFFMANN-HAYMAN COFFEE CO. · P.O. BOX 1509, SAN ANTONIO, TEXAS (with “FOR FREE FOLDER SHOWING 22 OTHER COFFEE—WRITE TO” lead-in to the address).

Transcription

Headline / hero

NOW YOU GET THE “BIG D” IN FLAVOR!

IT’S THE “BIG” DIFFERENCE you get in MASTER CHEF’S MASTERFUL FLAVOR!

Body copy

IT’S SO RICH IN FLAVOR — you know at once there’s a “Big Difference” in Master Chef. Rich in aroma, too. The “Big Difference” is right there — as soon as you open the lid!

And every cup brings you the same “Big D” in Flavor. It’s a Masterful Flavor — simply wonderful!

That’s because Master Chef is a blend of the world’s richest coffees. A luxury brought to you by one of Texas’ oldest, largest coffee roasters!

So go out and get Master Chef! Then you’ll get the “Big D” in Flavor — in every cup!

Pack callout (Master Chef Coffee can, DRIP GRIND label)

3 GRINDS — Regular · Drip · Pulverized
4 SIZES — 1 pound · 2 pound · 3 pound · Vacuum Cans

Special Offer (percolator promotion)

SPECIAL OFFER!
SAVE $5.75 · $12.00 VALUE · 5-CUP ELECTRIC PERCOLATOR

PERKING starts in less than a minute. Stops automatically when coffee is at its flavorful best. To get this Special Offer — mail one unwinding strip from Master Chef Coffee and $6.25 to: Master Chef Coffee Order Dept., BOX 100, WEST BEND, WISCONSIN.

Master Chef Instant callout

MASTER CHEF INSTANT TOO! — You enjoy Master Chef Flavor … ready for use in less than a minute. TWO SIZES — 2 OUNCE AND 6 OUNCE Jars.

FOR FREE FOLDER SHOWING 22 OTHER COFFEES — WRITE TO
HOFFMANN-HAYMAN COFFEE CO. · P.O. BOX 1509, SAN ANTONIO, TEXAS

Source

  • San Antonio Express (San Antonio, Tex.), 7 November 1957. Page not marked on the project scan; add locator when known.
  • Project scan: Newspaper Clippings (San_Antonio_Express_Thu__Nov_7__1957_.jpg).

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