Price Slashed on Coffee — H and H Coffee Co. cuts first, Maxwell House follows, San Antonio Express-News, 1 February 1959
News item: “Price Slashed On Coffee” — a three-cent per pound price cut on Maxwell House, Sanka and Yiban coffee, effective February 2, was announced by R. G. Keefner, local sales manager for the Maxwell House Division of General Foods. Keefner stated the cut “follows a similar announcement by the H. & H. Coffee Co.” and that “the new figure is lower than at any time in the last 10 years.”
This documents H&H as the price-cut leader in the San Antonio market — a local independent that moved first and prompted the national Maxwell House to follow. The February 1959 price reduction, reaching a ten-year low, reflects the broader post-Korean War coffee price collapse of the late 1950s.
Transcription
Price Slashed On Coffee
A three-cent per pound price cut on Maxwell House, Sanka and Yiban coffee was announced Saturday by R. G. Keefner, local sales manager for the Maxwell House Division of General Foods.
The cut, effective Feb. 2, follows a similar announcement by the H. & H. Coffee Co. Keefner said the new figure is lower than at any time in the last 10 years.
Source
- “Price Slashed On Coffee,” San Antonio Express-News (San Antonio, Tex.), 1 Feb 1959, p. 17, Newspapers.com, https://www.newspapers.com/image/1275082412/ (accessed 19 May 2026).
- Archived export:
/assets/pdfs/1959-02-01-san-antonio-express-news-price-slashed-on-coffee.pdf.
