H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

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Master Chef Coffee "Free! with every can of MASTER CHEF COFFEE — FLAVOR — for coffee Lovers only" color-keyed cans launch ad — San Antonio Express-News, 11 December 1966, p. 102

Vertical Master Chef Coffee display ad from the San Antonio Express-News of Sunday, 11 December 1966 — the first dated post-1962-Continental-acquisition Master Chef brand ad in the project corpus that explicitly features the new color-keyed cans branding refresh. The hero image pairs the regular and drip grind cans with prominent MASTER CHEF shield logos and the body copy points readers to “your favorite grocer now in the new ‘color-keyed’ cans for easier grind selection.”

The tagline “for coffee Lovers only” (script) is a softer, consumer-direct successor to the pre-1962 “We roast it, others praise it” Hoffmann-Hayman house slogan. The brand has fully migrated from Hoffmann-Hayman trade-press positioning to a Continental Coffee-style consumer-affinity campaign.

Companion to the 22 December 1966 SA Light “Master Chef Color Provides Key” editorial portrait (HH-CLIP-1966-0002), which has the Jack Moore + Jordan Sawyer color-keyed-can announcement photo. Together the two clips date the Master Chef color-keyed can packaging-refresh launch to mid-December 1966 and confirm the corporate identity as “Master Chef Food Products Corp.” under Continental ownership by that date.

Transcription

Free!

with every can of

MASTER CHEF COFFEE

(Hero image: paired color-keyed Master Chef cans, regular grind and drip grind, with shield logos.)

FLAVOR

How’s that for a bargain? If you’re a coffee lover, it’s a bargain at any price. Because, if you believe you’re a coffee lover, that’s why you drink coffee in the first place. You want rich, full-bodied coffee flavor … and that’s just what you get in every can of Master Chef coffee. Try some soon! It’s at your favorite grocer now in the new “color-keyed” cans for easier grind selection. And, remember, Master Chef is so rich that we suggest you use a little less than your regular measure. Try this special blend for special people …

for coffee Lovers only

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