H and H Coffee

Dedicated to the history of the Hoffmann-Hayman Coffee Co. founded 1899 in San Antonio, Texas.

1 minute read

San Antonio Express-News — "CUSTOMER BONUS ADDED" photo and caption showing Gus P. Menger adding the first appreciation certificate to a Master Chef Coffee 2-lb can with Albert G. and R. W. Menger looking on — 29 August 1961, p. 47

Editorial photo + caption in the San Antonio Express-News of Tuesday, 29 August 1961 — the earliest dated clipping of the Hoffmann-Hayman / Master Chef appreciation-certificate launch in the project corpus so far, two days before the Victoria Advocate trade-story version of 31 August 1961.

The image is the same production-line tableau later reused in the broader Advocate News Service coverage: Gus P. Menger (right, chairman of the board) adding the first appreciation certificate to a Master Chef Coffee two-pound can on the production line, with Albert G. Menger (left, president) and R. W. Menger (center, executive vice president and director of advertising-merchandising) looking on. The SA Express-News caption is shorter but factually identical: appreciation certificates are placed two-per-can (2-lb) and one-per-can (1-lb), and are redeemable for any trading stamps the customer prefers.

This SA Express-News caption is likely the launch-day news beat — pushing the program-launch date back to Tuesday, 29 August 1961 (rather than the previously inferred Aug 31, 1961). Pairs with the 31 Aug 1961 El Heraldo de Brownsville and El Nuevo Heraldo consumer-ad versions, the 31 Aug 1961 Victoria Advocate trade story, and the 25 Oct 1961 San Antonio Express-News San Antonio Trade Fair caption (HH-CLIP-1961-0007) to fully document the late-1961 rollout sequence.

Transcription

CUSTOMER BONUS ADDED—Gus P. Menger, right, Hoffman-Hayman Coffee Co. chairman of the board, adds the first appreciation certificates to the Master Chef Coffee two-pound can as Albert G. Menger, left, president, and R. W. Menger, center, executive vice president and director of advertising-merchandising, look on. The certificates, two in the two-pound vacuum can and one in the one-pound size, are redeemable for any trading stamps the customer prefers.

Source

You May Also Enjoy