G. P. Menger portrait — branding crop, San Antonio Light, 12 Oct 1934
Three-quarter portrait halftone of Gus P. Menger — head-and-shoulders, dark jacket, white shirt with patterned tie, hair combed back — pulled from the “30 SUCCESSFUL YEARS FOR H AND H” anniversary feature. In the parent layout the portrait sits inside a small “EXECUTIVE” label box alongside the headline banner and a line drawing of an early hand coffee roaster.
The crop preserves the only published portrait of Menger inside a brand-asset context: as company president at the moment Hoffmann-Hayman publicly marked its thirtieth year (October 1934), with sister features running the H and H, Sam Houston, and Texas Girl lineup, the “Square Deal Here or No Deal” and “We Roast It, Others Praise It” slogans, and the 150-city Texas anniversary promotion the company was running through cooperating grocers. The portrait functions as the human face attached to the brand identity in San Antonio newsprint of the era.
Transcription
[Portrait cutline:] G. P. Menger, is president of the Hoffmann-Hayman Coffee company, now celebrating 30 years in business in San Antonio.
Source
- See 30 successful years for H and H — San Antonio Light, 12 Oct 1934 for the full feature text, hand-roaster line art, and officer roster.
