H and H Coffee wordmark — branding crop, The News, 22 Oct 1932

Tight crop isolating the H AND H Coffee wordmark from the vertical Crystalvac display in The News (San Antonio) for 22 October 1932, page 7. Two oversized slab-serif H letterforms flank a smaller AND, with a script-style Coffee beneath — the dominant brand lockup the Hoffmann-Hayman Coffee Co. ran above its Crystalvac jar illustration during the autumn 1932 push that followed the June 1932 Light launch ad.

The wordmark is the visual anchor of H and H newspaper advertising in this period: the same paired-H configuration recurs on tins, jar labels, and trade copy throughout the early 1930s.

Transcription

H AND H Coffee

Source

• See H and H Coffee — vacuum packed in reusable Crystal jar (The News, 22 Oct 1932) for full context.